POWERSHARES

Powershares deals in ETF's. If you don't know what that is, when you find out please tell me. Just kidding. I know what they are. However, I am not a financial advisor so the chances of me speaking accurately about them is about 3%. What you need to know is that they are a particular kind of collection of stocks within a fund that seem to make some people a lot of money. This spot was born from the idea that everyone has a few big ideas floating in their head...but they do little good unless you put them out into the world. Shot by Dante Ariola, who is usually ranked in the top 10 of commercial directors every year, this spot couldn't have turned out better.

Bonus - The professor he encounters was an actor in "A Clockwork Orange." That was a fun conversation.

(Work performed while under contract at Havas in Chicago.)